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Heineken, the global purveyor of good times, celebrated its 150th anniversary in Africa with a three-day event, ‘Hey Neighbor’, at Legends Adventure Farm in Pretoria, attracting more than 65,000 people music enthusiast. The festival, which runs from 8 to 10 December, is the culmination of Heineken’s year-long celebrations across the continent.
Featuring a renowned line-up including Kendrick Lamar, The Chainsmokers, Tyler, Nasty C, HER, Sauti Sol, Khalid and Focalistic, Heineken has curated an unforgettable event to unite fans from across Africa to celebrate An unforgettable moment together for the 150th anniversary.
“Hey Neighbor Festival is an extraordinary showcase of Heineken’s commitment to making every bite a great time,” said Nabil Nasser, Global Head of Brands at Heineken. “Hosting attendees from across Africa at the festival This strengthens our commitment to fostering connections and creating platforms that transcend barriers and bring the continent together.”
Warren Le Grange, creative director of festival organizer Khoi Kreative, added: “Hey Neighbor goes beyond entertainment; it is a collective celebration of diversity in music, culture and beauty. The festival embodies an immersive journey through The power of music unites neighbors as friends and we are delighted to be providing the perfect platform to celebrate Heineken’s 150th anniversary in Africa.”
Remarkably, the festival achieved a remarkable milestone as over 65,000 music lovers turned out to raise a glass to the biggest cheer in Africa to celebrate Heineken’s anniversary. This campaign reflects Heineken’s commitment to creating joyful experiences and creating lasting memories for its diverse and broad fan base.
“It’s incredible to see everyone come together and raise a glass to celebrate Heineken’s 150th anniversary,” said Valdemiro Jose, a music artist from Mozambique. “It’s impressive to see people from all corners of the continent come together for a festival sponsored by a beer brand. This is indeed an important milestone worth celebrating!”
You can see pictures from the event below.
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