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every month, advertising billboard latin and advertising billboard spanish The editors spotlight a group of emerging artists whose music we love. Think “diamantes en bruto” or “diamonds in the rough.” These newcomers have yet to hit the mainstream, but their music excites us and we believe our readers should discover them.
Our latest edition of On the Radar Latin features four emerging artists who we might find anywhere from Spotify playlists to music showcases. See our recommendations below.
artist: I am
nation: Chile
Why they should be on your radar: On her introspective debut album, ECDYSIS, Paying homage to her Chilean roots and ancestral heritage, I AM delves into the soul of Spanish-language rock while advocating for whale conservation. Weaving together experimental rock with the evocative sounds of the Mapuche tribe and their Mapudugong chants – as well as over 1,000 tones of whale vocalizations – ECDYSIS A fascinating and thought-provoking odyssey in its own right. The Chilean artist suggests that immersing yourself in the songs of whales may evoke transformative experiences similar to those experienced when consuming plant medicines such as psilocybin or ayahuasca.
Highlighted by songs like “Riley,” “Raven” and “Lara,” the 11-track album channels the exciting spirit of rock’s golden age and is uniquely titled with six single letters spelling out “Sophia” ” — a symbolic reference to “the mother and womb of creation that allow us to go through this,” she told us spanish advertising billboard. “[The album title]itself represents the process of shedding skin that no longer serves us, and choosing to let go in order to return to our hearts.” As a songwriter and producer, I AM has collaborated with Selena Gómez, Maria Becerra, Sofia Reyes and DJ Snake co-stars as K Sotomayor. — Isabella Legoza
Songs in your playlist: “plunder”
artist: Adrian Bello
nation: Peru
Why they should be on your radar: Adrián Bello is a 32-year-old indie pop artist who has carved his own path in his home country and beyond with his versatile and colorful style. He started making music at the age of 10 and debuted in 2018 with an English soul album, apprentice, shows the influence of Ray Charles and Nina Simone on Adele, Sam Smith and Amy Winehouse. In 2022, he continued this effort with the release of the 16-track album Let’s dance in the roomfusing popular music with Latin American genres such as bolero, samba and andino, and collaborating with colleagues such as Ximena Sariñana, Esteman and Josean Log.
“I would describe my music as embracing – the good and the bad,” Bello said spanish advertising billboard. “I like to express emotions through singing and try to share common stories and create connections. I firmly believe that we are actually very similar and share similar experiences.” His latest release is “Otros Ritmos,” a sweet, upbeat song The song, released in November, was inspired by “people who one day are the most important thing in our lives and the next are strangers, dancing to ‘other beats,'” he explains. It is the first single from his upcoming album, which he plans to release in the first half of 2024. ——Sigal Ratner Arias
Songs in your playlist: “Other Rhythms”
Name: Flor Alvarez
nation: Argentina
Why they should be on your radar: As usual, I was browsing TikTok and discovered the mesmerizing voice of Flor Alvarez. In the viral video, the short-haired, pierced young woman wears a purple tank top and holds a speaker on her left arm: she is singing a cover of Los Ángeles Azules and Maria Becerra’s “El Amor de Mi Vida.” With more than 31 million views since the video was released on December 2, it’s clear that Flor has captivated people on social media with her unique, husky voice and humble and charismatic personality. Flor is a local busker from Argentina who often sings on trains and has released an EP stage She is currently collaborating with Fer Vazquez on the single “Sin Querer,” a heartfelt cumbia song about unrequited love. Since her video went viral, Flor has attracted nearly 2 million followers on TikTok. —Jessica Royds
Songs in your playlist: “Sin Querer” (with Fay Vazquez)
artist: John Palitoskinos
nation: Mexico
Why they should be on your radar: Mexico City duo Juanpalitoschinos, consisting of Friné Alejo and Joan Page, draw inspiration from ’80s urban pop and Latin alternative sensibilities, adding to the boom in Latin stars claiming Japanese influence. The duo’s songs blend vintage sounds with polished production, with floor-filling tracks – epitomized by recent lovelorn album Cuando Me Amabas – that mix disco influences with heartfelt vocals atop vintage synth melodies. seamlessly blended together.
Juanpalitoschinos (translated as “Juan Chopsticks”) debuted in 2020 with “Bellavista 130,” a mellow song that set the tone for their unique sound. An innovative group that draws inspiration from East Asian art has been steadily gaining recognition. “¿” released in July Por Qué No Contestas?”, a collaboration with Gusstav that serves as a teaser for their upcoming album, showcases the duo’s ability to create hits that evoke both dancefloor energy and Japanese pop nostalgia. — Infrared
Songs in your playlist: “When You Love Me”
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